Public Relations. Crisis Management.
The Dark Arts.
April 28, 2021 - Feb 20, 2024
Subscribe For More
Let's just start here. PR expert Eric Yaverbaum argues the Bud Light controversy will actually help the brand in the long run in an interview with Fox News Digital. (1) #EricYaverbaum is either a complete moron or he's lying. Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 41 years in the industry, having co-founded Jericho Communications and served as President from 1985 until its successful sale in 2006. Eric's book "The Audacity Of Silver Linings" might be the answer here. Eric believes in Fairy Tales and hopes you will too. Woke Bud Light is a catastrophe and hiring crisis management expert's seems to be only making things worse.
Crisis management is how a PR team responds to a crisis situation, regardless of the nature of the crisis. Negative publicity in the wake of a crisis has the potential to erode the trust others have in your organization’s reputation, potentially leading to significant financial loss. The way you respond can either give you a much-needed image boost or significantly damage your brand, ultimately alienating your customer base and business partners. (3)
Public Relations is not marketing and advertising. It's the dark side of communications where lies reign over unique creative solutions.
But what we find for the most part in 2023 is that PR and Crisis Management teams are just spin masters. They lie and their so arrogant in their lies that no one believes the spin. Forbes first rule for Crisis Management is "Take Responsibility." The second rule is "Be Proactive, Be Transparent, Be Accountable." Both things Anheuser-Busch and Bud Light completely ignored.
More and more PR agencies are moving to the offense vs defense called opposition research – public relations efforts targeting their competition or other adversaries. The Dark Arts. (4) For public relations professional who values transparency and ethics ahead of massive client billings offering to manipulate a client’s online reputation through the use of fake online accounts, newly created blog pages or fake online reviews is not only foolhardy, it is unethical. (5) The below video shows just how evil the largest PR "consulting" company, McKinsey and Company, really and thet put Google's "Don't be evil" to shame as they seem to be the epitome of unethical.
And unethical is the issue. It’s not just that the tactics that PR amd crisis management companies use that are unethical and potentially illegal. It is also that they are amateur and unproductive. They take the public relations profession back several years in terms of our professionalism and our value to businesses. (5) The continued spiral into the dark arts must end as clients not only deserve better, but society as a whole does too. Lastly and one unscrupulous approach we see all too often is oversell. A PR agency oversells their clients skillset, talent and offerings to appear more desireable within their market. It's a disaster waiting to happen as talentless hacks are given massive media hype that they can never live up to. We've witnessed this repeatedly as designers become creative directors or worse, agency owners and public servants become politicians and the good goes out the window. PR agencies that focus on the "telling" vs the "selling" are PR agencies you should partner with.
An excellent example of the dark arts of PR is predictive programming, AKA mind control. In episode 3 of the Nexflix Series "The Fall Of The House Of Usher" writer Mike Flanagan has Broderick Usher (actor Bruce Greenwood) describe the process of how to turn a Lemon into a billion dollars. The emotionless, immorality of the process is deeply synced to Public Relations as it's spun into something manipulative and dark weaving a spell over it's target. It's rivitting and a relevant example of narrative vs truth in today's world of communications.
And to think they used to just clean up other people's dirt for a living.
One of the most egregious efforts of a PR company is Berlin Rosen's un Constitutional campaign to rebrand the effort to remove President Trump from the 2024 ballot in Colarodo by CREW (Citizens for Responsibility and Ethics in Washington) a radical Left political organazation. Whistleblowers inside Berlin Rosen working with independent journalists Project Veritas leaked the February 9th, 2024 call showing how dirty and politically motivated the agenda actually is. It's important to remember that this attempt to sway SCOTUS had no effect as the court indeed declared removing ANY candidate from a ballot without actual legal justification was un Constitutional and illegal under the false narrative of "saving democracy" a progressive Socialist term to redefine the Republic of the United States of America.
If you're a company looking to target a new audience or create an integrated marketing campaign, contact Kevin Amter. His nationally awarded campaign for the New York Times and dozens of other Fortune 500 brands will strategically move your company in a winning direction.
