About Kevin Amter
Integrated campaign development
and creative leadership
AMTER STUDIO NAMED "BEST CREATIVE STUDIO" IN TECH FOR 2023 BY NEW WORLD REPORT
Kevin Amter's career began in New York City as a Junior Art Director at JWT working for author James Patterson. He was featured in Ad Age's Creativity magazine multiple times and won numerous awards for his print work on Daewoo and Olympic television campaigns for Kodak. Kevin then moved to Messner Veter Berger Cary Schmetterer working on New Balance, Volvo and MCI. He soon became the first Art Director hired at Fallon New York, where he helped build the creative outpost into a $265 Million full-service agency working on McDonalds, BMW, Georgia Pacific, United, Miller Lite, and Nikon. Kevin went on to work for renowned creative agencies producing campaigns for: Absolut, Miller Lite, American Express, UPS International, ESPN International, The New York Times, CITI, Microsoft Xbox and T-Mobile among others.
Kevin's work has been featured in every major and minor award show globally including: Addy's, Effies, Ace, Clios, The Show, Communication Arts, AIGA, Creative Anarchy, Print, FMA, One Show, D&AD, Lions and the MOMA's permanent collection. His American Express "My life. My card." print campaign was named Campaign of the Decade by the readers of Adweek. His T-Mobile launch spot is ranked a #1 Viral hit by Ad Age. He was named to Brand Republic’s BR 200 list of the industries top Social Media influencers and launched the social network Advertising Freelance with 55,000 active members. Kevin has been interviewed by Adweek magazine multiple times and was one of four creatives profiled in Graphis's International Advertising Award Annual. He has lectured at a half dozen Universities and wrote the first book on freelancing called "Minds For Rent"® which is available on Amazon.
Today Kevin is the Executive Creative Director of Amter Studio which was named "Best Creative Studio" for 2023 by New World Report software and technology awards. Kevin also freelances directly for clients, building their brands and internal creative teams along an agency model. He has mastered the craft of taking an idea from the strategic or conceptual phase and turning it into an ownable, unique, fully integrated campaign. A holistic 360 approach vs. a tactically segmented one typically offered within the industry.
Contact him today for an estimate on your companys brand solutions and get proven measurable results.
Email Kevin
Team leadership
Kevin has extensive creative department leadership experience from top tier creative agencies to in-house client side teams. Typically, Kevin oversees all creative (graphic design, writers, content producers, video and animation teams), web development, project management, social media, as well as, consultants and freelancers.
His departments have ranged in size from four to 55 onsite team members and he has deep experience working with asynchronous remote teams.
Vision is a leadership element that involves looking at a larger picture. Kevin helps the team understand the greater part they can play in helping the organization and motivates them to help implement that vision. His transparent, analytical and collaborative approach drives high-level executions and strategic solutions. While his hands-on / hands-off mentality teaches creative fundamentals, philosophy and craft.
Professional Skills
Integrated Marketing
When compared with single-channel marketing campaigns, 360 full-funnel marketing campaigns can help brands: reach a broader audience, increase brand recall and brand recognition, build trust with a consistent message on multiple channels, balance short-term results with long-term growth, repurpose content to reduce content creation costs and provide a seamless consistent customer experience.
The clear benefits of an integrated marketing campaign make it one of the most sought after approaches to shape, impact and drive growth yet, "roughtly 55% of companies do not have an integrated marketing strategy in place." ~ CMO Council
A research driven strategy will lead to the development of an overarching integrated campaign idea consisting of: branding, traditional, digital and social that complements one another and avoids a fragmented brand experience no matter where a customer comes in contact with a business.
Watch this T-Mobile case study video. It's an excellent example of one of Kevin's integrated marketing campaigns.
Responsibilities
Creative Strategy: Develop and implement the creative direction and vision for brands and products. Ensure alignment with brand values, target audience, and business objectives. Generate differentiating concepts for campaigns, marketing materials, and products.
Creative Leadership: Inspire and lead a team of designers, art directors, copywriters, video and creatives. Foster a collaborative and innovative environment that encourages excellence and growth. Guide and mentor team members in creative execution and development.
Brand Identity: Oversee the development and maintenance of brand identity across all touchpoints. Ensure consistent application in print, digital, social media, and traditional campaigns. Maintain the highest standards of aesthetic appeal and brand authenticity that fuels business growth.
Process: Oversees the entire creative process from concept to execution. Delivers projects on time, on budget, and to the highest quality standards. Collaborates with cross-functional teams to align creative strategies with business goals. Leads Project Management team to unite with creative department.
Trend Awareness: Stay abreast of industry trends, consumer insights, and emerging technologies. Drive innovation by applying knowledge to enhance the brand's competitive edge.
Let's work together
I am happy to discuss your companies marketing needs, wishes and desires regardless of scale, time frame or budget. Ok, the budget part might not be negotiable.
Email Kevin