Sustainability advertising is "communications geared towards promoting social, economic and environmental benefits (sustainability) of products, services or actions through paid advertising in media in order to encourage responsible behavior of consumers." (1) Which is a great achievement, but let's take this a step farther. How about Sustainable Advertising? Advertising and marketing that is not related to a lifestyle, but is in and of itself sustainable and capable of being sustained. Advertising and marketing under a method of harvesting or using a resource so that the resource is not depleted. A campaign that lives on without the need for additional strategy, research, data or any creative development! Let's start making a tangible difference — cultivating smarter business for a stronger world. Let's drive value and fuel growth while strengthening our environment and society. (5) Let's call it, ambivilance advertisting, as this progressive step will achieve efficiency, cost effectiveness, transparency and it will help save the planet. Leaveraging ChatGPT, Stockimg.ai, PGP, Claude, the Big Electron and templated design. Extensive implimentation along inclusive, generative AI model training and deployment will have joyful affects on sustainability. A growth generating model with happy customers and smiling employee's. It will be advertising's new world Agenda 20230. (7) It's a win, win for all!
Let's hear from George Carlin for more about sustainable development and saving the planet.
If you're a company looking to create an original, integrated marketing campaign to expand brand awareness and scale contact Kevin Amter. His nationally awarded work for T-Mobile and dozens of other Fortune 500 brands will strategically move your company in a winning direction.
SOURCE LINKS:
(1) “Wikipedia: Sustainability advertising”(2) “Without inclusive AI, sustainable development is impossible”
(3) “Klaus Schwab Admits That Communism Is The Cornerstone Of The WEF”
(4) "How Video Games... "WENT WOKE" Sweet Baby Inc."
(5) "Create value through sustainability."
(6) "Smoke and mirrors: A look inside ESG fund portfolios."
(7) U.N.'s Agenda 2030 "Pact For The Future."