I guess it would be simpler or easier or less controversial to focus on the good Super Bowl LX 2026 ads, but the pro illegal alien, anti-white Rocket and RedFin ad needed to be called out. Let's not forget they're also using a version of State Farm's well established tag line, “Like a Good Neighbor” too. The 60-second Super Bowl LX commercial was directed by Henry-Alex Rubin of the production company SMUGGLER titled "America Needs Neighbors Like You," created in partnership with agencies Mirimar and Zenith. (3) And of-course music by Lady Gaga.
Neighborly connections are a strategically relevant creative point for Rocket & Redfin to focus on, but the spot is based on anti-white sterotypes instead of exhibiting goodwill, friendliness, and helpfulness. Sowing discord based on racial or more specifically outdated sterotypes in order to support illegal aliens (people of color) is blatant propaganda. There is not a unique point-of-difference for the brand or product in the spot. Its end-to-end emotional manipulation in support of voter fraud to benefit a single party through white hate. (10) Fred Rogers taught America to 'Be A Good Neighbor,' but Rocket and Redfin is not promoting acts of kindness, consideration, and sociablility. They're pushing open borders and replacement theory for profit.
States like Michigan: "$500 per month Newcomer Rental Subsidy," New York: Emergency Assistance to Families (EAF), Massachusettes: Emergency Assistance (EA) program and the HomeBASE program up to $30,000, Illinois: Asylum Seekers Emergency Rental Assistance Program (ASERAP), which provides up to 3–6 months of rental support, along with temporary housing, rent subsidies, and relocation assistance, often managed by the Illinois Housing Development Authority (IHDA) and Department of Human Services, California: state-supported home mortgage assistance and healthcare. These services drain the system for low income US citizens as illegals are prioritized for votes resulting in higher crime as these same Democratically run areas defund the Police and support rioting against Federal law enforcement like ICE. This was in-fact the entire point of the Spanish only language Super Bowl Half Time Show with Bad Bunny, but it resulted in the NFL losing 50% of its viewership during the show. (2, 11)
“The most effective way to destroy people is to deny and obliterate their own understanding of their history.” ― George Orwell (1)
Data suggests a connection between open borders, the increase in crime and factors such as "defund the police" politics, which led to a reduction in the police force from 1,300 to 907 officers, as well as the creation of police-free autonomous zone (CHOP) in 2020, which saw a 132.9% higher crime rate compared to surrounding areas during its occupation. Resulting in a King County jury finding the city of Seattle negligent in its handling of the 2020 Capitol Hill Occupied Protest (CHOP) zone and a $30.5 million verdict against the city on January 29, 2026. (8) Progressive Prosecution & Diversion: Concerns were raised regarding policies that favored diverting offenders away from jails, which critics argued created a "less safe" environment. (13) Socialism has significantly destroyed the economy, the housing market and white flight.
"The ad, titled “America Needs Neighbors Like You (But Not If You're a White Guy),” portrays a helpless white family—complete with a flannel-clad dad who looks like he just stepped out of a MAGA rally—as bumbling bigots too racist to tie their own shoelaces, let alone weather a mild drizzle." (4) This is not multicultural marketing its racism and if hispanics, blacks or homosexuals were denigration as such, every progressive network would be lobbying against the spot. Pretending that these political agendas are part of a companies culture or worse a "marketing strategy" is preposterous and shows a shocking level of incompetence by all pushing the nonsense as dozens of companies who have already played this make believe agenda lost billions of dollars in revenue and customers. Bud Lite, Jaguar, Target, M&M's, Chic-Fil-A, Gillette, Rip Curl,... are just a few inauthentic brands that played the social justice game and lost. (9)
"In 1969, when Black Americans were still prevented from swimming alongside white people, an episode of 'Mister Rogers' Neighborhood' broke the color barrier." (6) Fred Rogers 'invited' a black Police Officer, Officer Clemmons (played by actor François Clemmons) to go swimming. They rolled up their pant legs and waded in a small pool side-by-side. Beyond stealing Mr Rogers show line, his stand on ending discrimination is something Rocket and Redfin could learn a lot from. Instead they pushed the “anti-racism industry” which pushes discrimination and division.
Colorblind ideology aims to treat individuals as equally as possible, without regard to race.
Once they, we, learn to treat Americans as Americans and not by their skin color, will discrimination cease. (14) This perspective emphasizes a non-discriminatory approach, focusing on shared national identity rather than hyphenated or origin-based distinctions, while acknowledging a diverse, multicultural society. Something the Super Bowl used to stand for too.
Watch author Jeremy Carl's Hillsdale College speech "The Rise of Anti-White Racism."
If you're looking to create an original, ownable marketing campaign to expand brand awareness and scale contact Kevin Amter. His internationally awarded multicultural work for American Express and dozens of other brands will strategically move your company in a winning direction.
SOURCE LINKS:
(1) Media's Fawning Bad Bunny Coverage Is Just Another Psyop To Demoralize And Mislead Americans(2) NFL Lost Nearly Half of Their Audience During Halftime Show!
(3) Redfin and Rocket’s joint SBLX spot wants to make Americans great neighbors
(4) Rocket and Redfine depicts White men as bumbling bigots
(5) Super Bowl LX Ads Analysis: A Multicultural Perspective
(6) Fred Rogers Took a Stand Against Racial Inequality When He Invited a Black Character to Join Him in a Pool
(7) Impacts of Racism on White Americans
(8) CHOP shooting survivor who lost eye, has traumatic brain injury, sues Seattle
(9) 20 Brands That Lost Their Edge by Going Woke
(10) There's one very BIG reason why the Super Bowl shows are deviant and anti-white
(11) Bad Bunny Reportedly Lost Record Slice of Super Bowl Viewers Heading Into Halftime Show
(12) Jeffrey Epstein’s newly released files name Jay-Z
(13) Hillary and Obama’s latest move spells a massive DEM DISASTER unfolding
(14) White workers just scored a game-changing court victory.
(15) Anti-white Swedish government propaganda against women.
(16) Replacement Migration was Planned in 2001.
(17) DOJ Investigation Determines Yale’s Medical School Discriminated Against Whites and Asians
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