Film Over Digital Photography.

Even with the convenience and quality of digital, professional photographers returned to film.

Digital photography revolutionized the way professional photographers execute their craft. While processing film was the immediate benefit of digital photography, quality and speed became the reality and nearly all made the switch. There was also no longer a deep understanding of the technical side of photography as millions of amature photographers now shoot high level polished images on their phones without the knowledge of F-stops.

Film photographies tactile hands on requirements are the fulfilling aspects of the craft Digital will never provide.

'Much of today’s increased demand for film stems from passionate ‘enthusiasts’ – a large proportion of whom fall into a younger demographic of 18- to 35-year-olds. This audience grew up with digital and so working with film is a refreshing antithesis.' (1) As an advertising creative I created campaigns for Nikon, but never went digital besides the casual need for a quick phone camera snap. I own Graflex 4x5" wooden box cameras and process film by hand.

Graflex was an American camera manufacturer based in Rochester known for its press cameras, and large format SLRs. Graflex produced a variety of camera products for a wide variety of formats over the company's 80 year history. It had the enviable position of being the industry standard for press photographers for largely six decades. For a little over half a century, Graflex and Graphic cameras captured the newsworthy and memorable pictures of history. Likewise, no other camera builder has as many Pulitzer Prizes associated with its cameras. (2)

While there are still many professional darkrooms photographers can rent on an hourly basis to print large format negatives to oversized paper, understanding how to use a darkroom is intimidating for a novice. (3)

Kevin Amter's photography work can be found in the permanent collection of the Museum of Modern Art and Fine Art galleries around the world. He does not shoot commerically, though he does take music and band exposes on a project-to-project basis.

If you're a company looking to target a new audience or create a marketing campaign to expand brand awareness, contact Kevin Amter. His internationally awarded work for Nikon and dozens of other Fortune 500 brands will strategically move your company in a winning direction.

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