Two Seventeen

Code 217, a contemporary self-defense training and Federal contractor company, was the framework for this veteran filled Special Operator team. It gave them an opportunity to leverage mulitple markets: civilian, military and law enforcement.

We developed a fully integrated eCommerce solution allowing Two Seventeen customer's an online secure payment solution, an interactive website calendar, a course App, customized Mail Chimp direct response campaign, an online store, and interactive social website. This let the Code 217 team focus on students becoming more efficient and proficient with less office time and paperwork. Including Google Anylytics into the platform gave the team a deep data resource on their customers journey.

The contemporary design gave 217 a consistent brand presence across all mediums. Including the development of content generation for Social Media, online and traditional paid advertising and a personal connection to their customer base with a scrollable interactive photographic grid gallery. We also were directly involved with all Federal trademark and LLC filings securing the brands entity for the future. Yep, I delt with all the lawyers!

A rebrand was executed on 09/2023 and the website can be viewed live here: code217.com The intention was to simplfy and create a sophistated, innovative touch-point for three unique target audiences. Civilian, Military and the U.S. govenment. Tactful use of AJAX transitions, GSAP animations, magic cursor and high performance for all screeens was at the forefront of the new launch. Code 217's integrated rebrand is featured below in reverse chronological order.

Testing and analytical data for Code 217 rebrand:

Logo and Name:
94% of senior decision makers found the rebrand “extremely” to “very” appealing.

Sales impact:
35% increase in annual revenue

217 reband results:
67% found the logo confident
89% found the logo creative
80% found the name advanced
75% found the name and logo professional
80% found the logo contemporary

Actionable and vanity metrics:
2365 accounts reached +124.8%
997 accounts engaged +100%
2300 new followers +324%
394 accounts engaged +100%
17.3% referral new website visitors
70.5% direct new website visitors
12% organic new website visitors
6,978 new website visitors +328%
+61% Google Business Page interactions

Please see the table below for a detailed breakdown of the rebrands success, analytics, key performance indicators, metrics and measurements.