ESPN's Global football footprint was massive, disorganized and hard for the marketing department to point the sales team to connections, on air times, media placement and programming for 16 countries.
Print + Digital + Inconography
Executive Creative Director
ESPN also needed thought leaders to push their ad platform. Strategically we developed a global sales resource wrapped in a online and direct mail campaign.
Oversized publications custom set the 3D patch in the magazines, so users could keep them. The result was a three fold increase in marketing penetration and sales. Awareness spiked among senior mangeament within media firms.
Based in New York
Happy To Travel
Text / Phone