Evaluating and facilitating ways to improve personal and family hygiene practices, including the use of disposable paper products, such as paper towels, toilet paper and paper napkins is neither sexy, entertaining or interesting to consumers.
Television + Print
Associate Creative Director
Thus we created The GP Health Smart Institute. The initiative is dedicated to evaluating and facilitating ways to improve personal and family hygiene practices, including the use of disposable paper products, such as paper towels, toilet paper and paper napkins.
The extensive G-P Health Smart consumer education campaign is guided in part by the Institute's Advisory Board, which is composed of five leading health experts representing the fields of hygiene, infectious diseases, infection prevention and control, foodborne pathogens and microbiology. The G-P Health Smart Advisory Board helped develop a White Paper that reviews scientific research and literature and presents recommendations for reducing germ transmission in the home. The campaign did more than break the mold of a stale category, it helped people live healthier lives.
Based in New York
Happy To Travel
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