Kevin Amter

Mavericks

Titans Of Mavericks is the world’s premiere, high adrenaline, big wave surfing event. The one-day, invitation-only surfing competition is held at the legendary Mavericks surf break located at Half Moon Bay, CA.

Agency

The Innovation Bureau

Medium

App, Digital, Iconography

Role

Designer + UX/UI

Defining the brand

Professional big wave surfers from across the globe will travel great distances to take part in the most risk-oriented event in North America. Engaging the public, outside of the cult following, is a difficult task. The event is hard to see and the weather is typically unforgiving.

The fun part

Logo design and an event festival was created. Culture, music and food now played a larger role in the competition. Water patrol t-shirts were created and expanding to other infamous surf sites was explored. These new revenue streams increased traffic and awareness dramatically.

Mavericks

More projects

Based in New York

Happy To Travel

Text / Phone

(347) 460-6112

Personal Email

kevinamter@gmail.com